Here Comes the [Green] Bride...

Spring is blooming and love is in the air...

Here at Real Jewels headquarters, we're getting ready for one of our favorite times of the year...wedding season!

Whether you're a glam bride or a laid back bride, green jewelry will be an important part of your special day...for you and the entire bridal party!

Any piece from our eco friendly REAL ME collection makes an amazing gift to say thank you to your wonderful bridesmaids...and with prices as low at $75, your wallet will thank you, too!

Need a little something precious for your flower girl?  Try the petite pearl necklace (only $34)!  After all, you're never too young to start a green lifestyle!  

And, of course, you can't entry matrimony bare...get a pair of Blossom Pearl Earrings for yourself!  Hey, like the old saying goes, you do need something new!

Now work that aisle like a runway, Green Bride!

Stay real,

The Real Jewels Team

Cool Moms Picked Us!

Mother Earth, Meet Mother...

Below article from http://www.coolmompicks.com:

Most people imagine Mother Earth being all Birkenstocky and granola eating, but me? I think Mother Earth has got it going on. And if she wore earrings, she might very well be wearing the Real Light collection from Real Jewels, a company with a conscience that designs jewelry to have minimal impact on the environment, while having maximum impact on the wearer.

The light, airy designs are made from recycled sterling silver, and gold to protect Mother Earth's precious resources, and the 18-karat gold plating is completely nickel-free. Even the gemstones in the Real Gems collection are all fair-trade, including conflict-free diamonds. 

There's a big range of prices -- some pieces are under $40, some over $400, so chances are you can find something that you love at a price you can deal with. With Earth Day coming up on April 22nd, besides Mother Earth, I can think of at least one other mother who might love a pair of dangle-y new earrings. I'll give you a hint, Honey: It rhymes with "shme."--Betsy 

Check out the recycled gold and silver Real Light collection, the fair-trade precious stoneReal Gems collection, and other lines of eco-friendly, totally gorgeous jewelry at Real Jewels.

Stay real,

The Real Jewels Team 

Extra! Extra!

Check out some sweet press for Real Jewels!

Big thanks to Uptownlife.net and Fashion Insomniacs for recognizing Real Jewels as a trendy brand with a conscience!  

We appreciate it!

Stay real,

The Real Jewels Team

Annual Spring Sale (just in time for Earth Day)

Whoever said having great taste wasn't a talent? Not us!

We admire you, our loyal friends and fans, so much that we want to reward you for your impeccable taste and commitment to being a responsible fashionista!

Starting tomorrow (Tuesday), when you Tell A Friend about Real Jewels (using our fancy shmancy Tell A Friend option on the home page of real-jewels.com) you will receive a discount code that entitles you to 30% off anything you purchase...oh yeah, and your friend can also get 30% off by telling a friend of theirs and so on and so on!  We're determined to create a recycled chain of eco jewelry lovers! 

Remember, this sale starts TOMORROW, Tuesday, March 9th and only lasts through Tuesday March 16th...so you've got ONE WEEK to cure those Winter blues with our fabulous eco jewelry collections featuring recycled Sterling silver and gold!

We want to make as many people aware of our beautiful Green jewelry as possible and we want to thank you for your support of a healthier, happier, and more stylish planet!

And, don't forget that Mother's Day and graduation are right around the corner...how special would a piece of Real Jewels be for Mom or your high schooler heading off to college?

Or maybe you've got a Spring 2010 wedding?

Remember, Real Sweet necklaces make an awesome Bridemaid's gift!

And, of course, what kind of an eco jewelry brand would we be if we didn't mention that EARTH DAY is coming up on April 22nd?  We can't think of a better tribute to Mother Earth than rocking some jewelry that's as responsible as you are!

There's a Real Jewel right for all the special people in your life...and a unique piece of jewelry for any occasion!

Stay real,

The Real Jewels Team

FASHION WEEK GOES GREEN (with some help from us!)

Exciting news, Real Jewels fans!  On Monday, February 15^th, we had our first press event during New York City’s world famous FASHION WEEK!

It was an amazing debut and we thank everyone who came out to be dazzled by our eco-jewelry.

Check out the pics below!

In the past few weeks, we’ve been talking about NO DIRTY GOLD and the fact that we’ve taken the NO DIRTY GOLD pledge, but, really, what does that mean?

Well, in short, we pledged to work towards sourcing precious metals that would not make them complicit in the destructive impacts of mining.

This commitment means working to ensure that our suppliers of precious metals use RESPONSIBLE practices including:

-respecting basic human rights as outlined in international conventions and laws;

-obtaining the free, prior, and informed consent (FPIC) of affected communities;

-respecting workers’ rights and labor standards, including safe working conditions;

-not operating in areas of armed of militarized conflict;

-not forcing communities off their lands;

-not dumping mine waste into oceans, rivers, lakes, or streams;

-not operating in protected areas, fragile ecosystems, or other areas of high conservation or ecological value;

-not contaminating water, soil, or air with sulfuric acid drainage or other toxic chemicals;

-covering all costs of closing down and cleaning up mine sites;

-allowing independent verification of practices. 

In addition, we also committed to auditing our current sources, to inform our suppliers of this Golden Rules sourcing commitment, and to increase recycled content in our products.

Sounds like a big commitment, huh?

Absolutely!  But we owe it to the Earth, to the people making the jewelry, and to you, the responsible customers who have chosen to wear green jewelry! 

And…just to give you that extra little bit of assurance that your jewelry has been made in a responsible manner, Real Jewels eco jewelry comes with our signature Peridot tag.   No one else has one!  I mean, after all, we did receive an A rating for our responsible practices so why not brag with a tag? 

When you see our Peridot tag, you know your jewelry has been created in a responsible manner. Fair trade, recycled precious metals, now that’s Green Jewelry! So when you are looking for sterling silver jewelry or gold jewelry and you want it to be green, think Real Jewels! 

‘Cause really, why would anyone want to hurt another human being or Mother Earth for the sake of jewelry? 

Need more reason to shop REAL?  Well, our mailers are made from 100% recycled post consumer product...so are our gift boxes and envelopes!  And oh yeah, we use soy-based inks as well!

Listen, we know our product is good...but we want EVERYONE to know it's good!

Spread the word on GREEN -- tell your friends about Real Jewels via our Tell A Friend feature at REAL-JEWELS.COM and you'll get 10% off your first Real Jewels online order!  With free shipping on top of that, how can you say no?

REAL JEWELS. BEAUTIFUL. SUSTAINABLE . REAL.

 

Stay real,

 

The Real Jewels Team

We have many great loves...

our customers, our jewelry...and, of course, the planet!

Any company can talk about how they're eco-friendly and green, but how many actually have the ratings and press to back those claims up?

Not to boast, but Real Jewels is one of only two US companies that received an 'A' rating from Earthworks No Dirty Gold NGO in Washington, DC.

Check out our amazingly positive press in National Jeweler Magazine!

We worked hard for that 'A' rating and we're proud of it!  

But, guess what?  You should be proud of yourself, too!  You're a responsible shopper and you deserve some bragging rights for choosing fair trade pieces with no green washing!  To help you out with that, all our jewelry comes with the signature fair trade peridot as your assurance that the jewelry with which your adorn your figure has been made in a responsible manner.

It's important to us to make a commitment to you and to the jewelry industry!

To commit to these values, we've taken the NO DIRTY GOLD pledge, we contribute to The Madison Dialogue, and we're a member of Green America!

How's that for some seriously ecological credentials?

Have a beautiful Valentine's Day!

Stay real,

The Real Jewels Team

Valentine's Day? OK!

“Love is a promise, love is a souvenir, once given never forgotten, never let it disappear.”

-John Lennon

Love our website, but wanna see Real Jewels in print?  Your wish has been granted -- look for Real Jewels in OK! Magazine's Valentine's Day guide on newsstands tomorrow!

Speaking of Valentine's Day, you have less than two weeks to find something that special for that special someone!  Thank goodness we thought ahead to make some beautiful, Earth friendly pieces:

Mini Heart Disk Pendant made of 100% recycled sterling silver $38

Matching earrings (not shown) $42

Solid Heart Pendant on chain made of 100% recycled sterling silver $70

Looking for something else?  Well then you'll have to check out REAL-JEWELS.COM to see our entire collection of responsibly made jewelry!

Remember, no matter who your Valentine is this February 14th, don't forget to love the planet by shopping responsibly, too!

Real Jewels.  Beautiful.  Responsible.  Real.

Stay real,

The Real Jewels Team