Not just green...GREEN green!

As a company that considers itself to be the leader in green & eco-friendly jewelry, we here at Real Jewels thought it important to take the time to let you know about the other organizations we have partnered up with to show you how seriously we take our commitment to providing a truly green product to the marketplace!

1) NO DIRTY GOLD

We don't mean gold that needs a bath!  Did you know that gold mining is actually one of the dirtiest businesses in the world?  The production of one gold ring generates 20 TONS of mine waste!  We exclusively use recycled 14 karat gold to create our pieces and are proud to have signed the NO DIRTY GOLD pledge which states, "I support the No Dirty Gold campaign to end destructive gold mining practices. I call on retailers and manufacturers of gold jewelry, electronics, and other goods to work to ensure that the gold in their products was not produced at the expense of local communities, workers, and the environment. I demand that the global mining industry provide retailers and consumers an alternative to dirty gold."

2) GREEN AMERICA

This not-for-profit membership organization founded in 1982 has a mission to harness economic power - the strength of consumers, investors, businesses, and the marketplace - to create a socially just and environmentally sustainable society.  Their vision is a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come.  We're on board with that!

3) JEWELERS VIGILANCE COMMITTEE

As a member of this not-for-profit trade association, founded in 1917, we are one of many companies working to maintain the jewelry industry's highest ethical standards.  JVC is considered to be the industry's guardian of ethics and integrity, and is a resource for both trade and consumers.  When our guardian angel is on vacation, we know the JVC is still around looking out for us!

4) RESPONSIBLE JEWELLERY COUNCIL 

The name ALMOST says it all!  We are so proud to be one of over 300 member companies across the jewelry supply chain who are committed to promoting responsible ethical, human rights, and social and environmental practices in a transparent and accountable manner throughout the industry from mine to retail.  Our commitment aims to reinforce consumer and stakeholder confidence in jewelry products. 

We hope this helps you to learn a little bit more about what we are doing on a daily basis to bring creations that are beautiful on both the inside and out to you! 

And, as always, we'd love to hear from you!  Please contact us with questions or comments any time HERE. 

Until next time...

STAY REAL,

The Real Jewels Team 

Celebrate Earth Day in Eco Style!

Hey trendy girl, don't be so sad that fashion week is over!

The GreenShows Eco Fashion Week is going to turn that frown upside down with the launch of the ecoLUX Pop-Up Boutique in conjunction with Earth Day's 40th Anniversary -- April 19th-24th, 2010!

This totally exclusive boutique will feature sustainable designs from fashion and accessories designers around the world!  Oh, and guess who is one of those designers?  That's right, us!!

Stop by New York City's Grand Central Terminal - Vanderbilt Hall starting this coming Monday, April 19th to see, touch, feel, try on, and fall in love with our 100% recycled, fair trade Real Jewels collections!

While we know our fabulous green earrings, necklaces, rings, and bracelets will surely catch your eye, we'd like to give kudos to these other trendsetters who have gone green and will be sharing our limelight: Samantha Pleet, Ajna Collection, Allison Parris, STUDY by Tara St James, deux fm, c. Marchuska, Auralis Herrero Lugo, Willian, Joann Berman, .tomate d'epingles., DLC Brooklyn, Wired and more!!

With so much eco friendly cutting-edge fashion and Real Jewels accessories in one room...this event is not something you are going to want to miss!!

Oh, and, if you want a fresh face to go with all the new Real Jewels you pick up, Dex New York Cosmetics will also be on-site offering complimentary consultations and makeovers!

And, if trying on so many gorgeous recycled Real Jewels pieces whets your appetite the way it does ours, Sambazon will keep the tummy groans to a minimum with free sustainable and certified organic acai smoothies and juice!

The only bad news we can think of is that it's not April 19th yet..'cause we find it pretty hard waiting for what's sure to be an amazing eco event in honor of Mother Earth!

THE DEETS:

The GreenShows EcoLux boutique

(part of Earth Day New Work)

Monday, April 19th-Saturday, April 24th, 2010

10AM-7PM

Grand Central Station's Vanderbilt Hall

42nd Street and Park Avenue

http://www.thegreenshows.com 

We'd say "we hope to see you there," but with this line-up, we have no doubts in our mind.

See you at the Real Jewels display! 

Stay real,

The Real Jewels Team 

PS: RJ would like to give a shout out to Jen Pleasant over at http://showthelove.com/who has been keeping us on her greendar!  Check out her site today! :o)

Valentine's Day? OK!

“Love is a promise, love is a souvenir, once given never forgotten, never let it disappear.”

-John Lennon

Love our website, but wanna see Real Jewels in print?  Your wish has been granted -- look for Real Jewels in OK! Magazine's Valentine's Day guide on newsstands tomorrow!

Speaking of Valentine's Day, you have less than two weeks to find something that special for that special someone!  Thank goodness we thought ahead to make some beautiful, Earth friendly pieces:

Mini Heart Disk Pendant made of 100% recycled sterling silver $38

Matching earrings (not shown) $42

Solid Heart Pendant on chain made of 100% recycled sterling silver $70

Looking for something else?  Well then you'll have to check out REAL-JEWELS.COM to see our entire collection of responsibly made jewelry!

Remember, no matter who your Valentine is this February 14th, don't forget to love the planet by shopping responsibly, too!

Real Jewels.  Beautiful.  Responsible.  Real.

Stay real,

The Real Jewels Team

Responsible + Chic = Real Jewels

So, you wanna accessorize responsibly, but you don't wanna look like your jewelry was crafted from old aluminum cans...?

Have no fear!  Here at Real Jewels, we know there is a common misconception of what "green jewelry" is...and we're happy to report that it's not twigs and leaves glued together!

In fact, eco jewelry can and should be chic.  No matter what your style, you can be a responsible consumer and fashionista!  It's up to you to demand sustainable jewelry of a certain standard (and, thankfully, we hold ourselves to these same high standards as well).

Every time you put on a pair of earrings or clasp a necklace, you probably don't think about where it came from or who made it, but it's our job to do just that!

Because of this, we can guarantee that any piece you choose from any of our collections (like, say, maybe the Real Light Domed Pear Earring in 100% recycled sterling silver shown below) was created under sustainable business practices and fair labor standards.  

As nice as it would be to believe that jewels are in unlimited supply, nature's resources are running out and by creating sustainable pieces, we hope to eventually assist in reversing this.

We always say, why choose between fabulous fashion and your conscience?

Stick with Real Jewels and you can have both!

Beautiful.  Sustainable.  Real.

Stay Real,

The Real Jewels Team