We're Playing in the Big [Green] Leagues Now!

We here at Real Jewels are so proud to be among only 12 jewelry retailers who have pledged support for permanently protecting Alaska's Bristol Bay watershed from large-scale metal mining, including the controversial Pebble Mine.

When local Alaskans interested in protecting Bristol Bay's salmon fishery (the world's largest remaining wild sockeye salmon fishery and the source of roughly 50 percent of the world's commercial supply of sockeye salmon) asked jewelers to not buy gold from the Pebble Mine, we simply had to agree!

After all, the proposed mine at the headwaters of Bristol Bay is projected to be the largest in North America and would generate billions of tons of mine waste (gross!).  How could we support a mine that would industrialize important salmon habitat?  It just didn't seem right.

We hope you think about national treasures like Bristol Bay when you buy jewelry.  No matter how beautiful something may look, if people or the planet were harmed to create it, how beautiful can you feel while wearing it?

That's why we are so proud to make eco friendly pieces that look amazing and can be worn with a clean conscience...we owe it to the people, to the planet, and to our loyal, responsible customers like you!!

Inspired to come and support green, trendsetting companies like us?

Just a reminder that the EcoLux Boutique is happening RIGHT NOW through April 24th!

THE DEETS:

The GreenShows EcoLux boutique

(part of Earth Day New Work)

Monday, April 19th-Saturday, April 24th, 2010

10AM-7PM

Grand Central Station's Vanderbilt Hall

42nd Street and Park Avenue

http://www.thegreenshows.com 

Stay real,

The Real Jewels Team

PS: Hit us up on Facebook and Twitter if you're planning on coming to the EcoLux Boutique...and make sure to say hello!  And HAPPY EARTH DAY (it's today!)!!!!

Celebrate Earth Day in Eco Style!

Hey trendy girl, don't be so sad that fashion week is over!

The GreenShows Eco Fashion Week is going to turn that frown upside down with the launch of the ecoLUX Pop-Up Boutique in conjunction with Earth Day's 40th Anniversary -- April 19th-24th, 2010!

This totally exclusive boutique will feature sustainable designs from fashion and accessories designers around the world!  Oh, and guess who is one of those designers?  That's right, us!!

Stop by New York City's Grand Central Terminal - Vanderbilt Hall starting this coming Monday, April 19th to see, touch, feel, try on, and fall in love with our 100% recycled, fair trade Real Jewels collections!

While we know our fabulous green earrings, necklaces, rings, and bracelets will surely catch your eye, we'd like to give kudos to these other trendsetters who have gone green and will be sharing our limelight: Samantha Pleet, Ajna Collection, Allison Parris, STUDY by Tara St James, deux fm, c. Marchuska, Auralis Herrero Lugo, Willian, Joann Berman, .tomate d'epingles., DLC Brooklyn, Wired and more!!

With so much eco friendly cutting-edge fashion and Real Jewels accessories in one room...this event is not something you are going to want to miss!!

Oh, and, if you want a fresh face to go with all the new Real Jewels you pick up, Dex New York Cosmetics will also be on-site offering complimentary consultations and makeovers!

And, if trying on so many gorgeous recycled Real Jewels pieces whets your appetite the way it does ours, Sambazon will keep the tummy groans to a minimum with free sustainable and certified organic acai smoothies and juice!

The only bad news we can think of is that it's not April 19th yet..'cause we find it pretty hard waiting for what's sure to be an amazing eco event in honor of Mother Earth!

THE DEETS:

The GreenShows EcoLux boutique

(part of Earth Day New Work)

Monday, April 19th-Saturday, April 24th, 2010

10AM-7PM

Grand Central Station's Vanderbilt Hall

42nd Street and Park Avenue

http://www.thegreenshows.com 

We'd say "we hope to see you there," but with this line-up, we have no doubts in our mind.

See you at the Real Jewels display! 

Stay real,

The Real Jewels Team 

PS: RJ would like to give a shout out to Jen Pleasant over at http://showthelove.com/who has been keeping us on her greendar!  Check out her site today! :o)

Cool Moms Picked Us!

Mother Earth, Meet Mother...

Below article from http://www.coolmompicks.com:

Most people imagine Mother Earth being all Birkenstocky and granola eating, but me? I think Mother Earth has got it going on. And if she wore earrings, she might very well be wearing the Real Light collection from Real Jewels, a company with a conscience that designs jewelry to have minimal impact on the environment, while having maximum impact on the wearer.

The light, airy designs are made from recycled sterling silver, and gold to protect Mother Earth's precious resources, and the 18-karat gold plating is completely nickel-free. Even the gemstones in the Real Gems collection are all fair-trade, including conflict-free diamonds. 

There's a big range of prices -- some pieces are under $40, some over $400, so chances are you can find something that you love at a price you can deal with. With Earth Day coming up on April 22nd, besides Mother Earth, I can think of at least one other mother who might love a pair of dangle-y new earrings. I'll give you a hint, Honey: It rhymes with "shme."--Betsy 

Check out the recycled gold and silver Real Light collection, the fair-trade precious stoneReal Gems collection, and other lines of eco-friendly, totally gorgeous jewelry at Real Jewels.

Stay real,

The Real Jewels Team