Freshly PRESS-ed

REAL JEWELS was featured as a "local gem" in last week's issue of Hamptons Magazine (you know, the one with the fierce photo of Serena Williams on the cover).

In the piece, founder and CEO Ilia McCormick shares that the inspiration behind Real Jewels came from a "respect for the environment" and her "desire to create jewelry that's relevant in design and substance."

As our loyal customers know, we use only 100% certified recycled gold and sterling silver and support local economy by producing our wares exclusively in New York City!

Some of you more curious fashionistas out there may wonder who an eco brand like this is geared towards?  Ilia explains, "There's something for everyone.  Real Jewels was designed to speak to many tastes and price points."  And, of course, we also create signature pieces for charity like the pelican pendant we crafted after teaming up with Waterkeeper Alliance to raise money for Save Our Gulf.

Interested in learning more of the inside scoop?  Check out the full interview HERE. 

And don't forget to check back next week...we have a feeling we may have some more green press to share with you...

Until then...

Stay real,

The Real Jewels Team

Annual Spring Sale (just in time for Earth Day)

Whoever said having great taste wasn't a talent? Not us!

We admire you, our loyal friends and fans, so much that we want to reward you for your impeccable taste and commitment to being a responsible fashionista!

Starting tomorrow (Tuesday), when you Tell A Friend about Real Jewels (using our fancy shmancy Tell A Friend option on the home page of real-jewels.com) you will receive a discount code that entitles you to 30% off anything you purchase...oh yeah, and your friend can also get 30% off by telling a friend of theirs and so on and so on!  We're determined to create a recycled chain of eco jewelry lovers! 

Remember, this sale starts TOMORROW, Tuesday, March 9th and only lasts through Tuesday March 16th...so you've got ONE WEEK to cure those Winter blues with our fabulous eco jewelry collections featuring recycled Sterling silver and gold!

We want to make as many people aware of our beautiful Green jewelry as possible and we want to thank you for your support of a healthier, happier, and more stylish planet!

And, don't forget that Mother's Day and graduation are right around the corner...how special would a piece of Real Jewels be for Mom or your high schooler heading off to college?

Or maybe you've got a Spring 2010 wedding?

Remember, Real Sweet necklaces make an awesome Bridemaid's gift!

And, of course, what kind of an eco jewelry brand would we be if we didn't mention that EARTH DAY is coming up on April 22nd?  We can't think of a better tribute to Mother Earth than rocking some jewelry that's as responsible as you are!

There's a Real Jewel right for all the special people in your life...and a unique piece of jewelry for any occasion!

Stay real,

The Real Jewels Team

FASHION WEEK GOES GREEN (with some help from us!)

Exciting news, Real Jewels fans!  On Monday, February 15^th, we had our first press event during New York City’s world famous FASHION WEEK!

It was an amazing debut and we thank everyone who came out to be dazzled by our eco-jewelry.

Check out the pics below!

In the past few weeks, we’ve been talking about NO DIRTY GOLD and the fact that we’ve taken the NO DIRTY GOLD pledge, but, really, what does that mean?

Well, in short, we pledged to work towards sourcing precious metals that would not make them complicit in the destructive impacts of mining.

This commitment means working to ensure that our suppliers of precious metals use RESPONSIBLE practices including:

-respecting basic human rights as outlined in international conventions and laws;

-obtaining the free, prior, and informed consent (FPIC) of affected communities;

-respecting workers’ rights and labor standards, including safe working conditions;

-not operating in areas of armed of militarized conflict;

-not forcing communities off their lands;

-not dumping mine waste into oceans, rivers, lakes, or streams;

-not operating in protected areas, fragile ecosystems, or other areas of high conservation or ecological value;

-not contaminating water, soil, or air with sulfuric acid drainage or other toxic chemicals;

-covering all costs of closing down and cleaning up mine sites;

-allowing independent verification of practices. 

In addition, we also committed to auditing our current sources, to inform our suppliers of this Golden Rules sourcing commitment, and to increase recycled content in our products.

Sounds like a big commitment, huh?

Absolutely!  But we owe it to the Earth, to the people making the jewelry, and to you, the responsible customers who have chosen to wear green jewelry! 

And…just to give you that extra little bit of assurance that your jewelry has been made in a responsible manner, Real Jewels eco jewelry comes with our signature Peridot tag.   No one else has one!  I mean, after all, we did receive an A rating for our responsible practices so why not brag with a tag? 

When you see our Peridot tag, you know your jewelry has been created in a responsible manner. Fair trade, recycled precious metals, now that’s Green Jewelry! So when you are looking for sterling silver jewelry or gold jewelry and you want it to be green, think Real Jewels! 

‘Cause really, why would anyone want to hurt another human being or Mother Earth for the sake of jewelry? 

Need more reason to shop REAL?  Well, our mailers are made from 100% recycled post consumer product...so are our gift boxes and envelopes!  And oh yeah, we use soy-based inks as well!

Listen, we know our product is good...but we want EVERYONE to know it's good!

Spread the word on GREEN -- tell your friends about Real Jewels via our Tell A Friend feature at REAL-JEWELS.COM and you'll get 10% off your first Real Jewels online order!  With free shipping on top of that, how can you say no?

REAL JEWELS. BEAUTIFUL. SUSTAINABLE . REAL.

 

Stay real,

 

The Real Jewels Team