Monday, May 24, 2010

Max & Chloe and What to Get the Graduate!

Hey there, avid jewelry wearer!

Hope you are enjoying the sunshine and this fabulous summery weather!

As the sun shines brighter, our spirits here at Real Jewels headquarters are doing the same.  We have more good news to share with you -- Real Jewels is now on MAXandCHLOE.com!

We're so happy to be featured amongst a slew of other great jewelry designers!  And, if you can't click the link above, no worries!  Just type www.maxandchloe.com into your browser, go to "NEW ITEMS" in the left sidebar and see what Real Jewels pieces are being featured (or type in 'Real Jewels' in the Search Box at the top of the page)!

This is such a great way to kick off our Summer and we just couldn't wait to share the deets with you!  But, don't get out your beach bag and suntan lotion JUST YET, 'cause the kids still need to graduate!  Oh, but don't worry, we've got that covered, too!  

Initial pendants from our REAL ME collection make fab graduation gifts AND they can be engraved with the date of your child's/friend's/niece's/granddaughter's/cousin's/girlfriend's/whoever else you can think of's graduation for a small additional fee.  Order today and we'll zip it to your door faster than you can say "eco friendly jewelry"!  

Now, we're getting back to work...all this good news has motivated us!

Stay real,
The Real Jewels Team



Monday, May 10, 2010

We're Back!

Whew! If you were wondering why you hadn't heard from us in a few weeks, it's because we here at Real Jewels have been working around-the-clock...and our hard work has paid off!

We just came back from our very first trade show - ENK Accessorie (no, that's not a typo!) Circuit in New York City...the premiere accessory show in the country!

What's in style this season? Lucky for us, GREEN is totally the trend and we are at the forefront! Our fellow accessory creators applauded Real Jewels' dedication to the environment...and, of course, our amazing sense of style!

Press and buyers alike couldn't stop telling us that REAL JEWELS is the first green jewelry brand they've seen that is truly fashionable and speaks to many demographics with our five introductory collections!

Oh, and the icing on this delicious, eco-friendly cake? We were also featured in this week's Watch and Jewelry Review!

We probably should take a nap now, but...designing and showing off our jewelry is just too gratifying!

Until next time...

Stay real,
The Real Jewels Team


Friday, April 16, 2010

We're Playing in the Big [Green] Leagues Now!

We here at Real Jewels are so proud to be among only 12 jewelry retailers who have pledged support for permanently protecting Alaska's Bristol Bay watershed from large-scale metal mining, including the controversial Pebble Mine.

When local Alaskans interested in protecting Bristol Bay's salmon fishery (the world's largest remaining wild sockeye salmon fishery and the source of roughly 50 percent of the world's commercial supply of sockeye salmon) asked jewelers to not buy gold from the Pebble Mine, we simply had to agree!

After all, the proposed mine at the headwaters of Bristol Bay is projected to be the largest in North America and would generate billions of tons of mine waste (gross!).  How could we support a mine that would industrialize important salmon habitat?  It just didn't seem right.

We hope you think about national treasures like Bristol Bay when you buy jewelry.  No matter how beautiful something may look, if people or the planet were harmed to create it, how beautiful can you feel while wearing it?

That's why we are so proud to make eco friendly pieces that look amazing and can be worn with a clean conscience...we owe it to the people, to the planet, and to our loyal, responsible customers like you!!

Inspired to come and support green, trendsetting companies like us?

Just a reminder that the EcoLux Boutique is happening RIGHT NOW through April 24th!

THE DEETS:
The GreenShows EcoLux boutique
(part of Earth Day New Work)
Monday, April 19th-Saturday, April 24th, 2010
10AM-7PM
Grand Central Station's Vanderbilt Hall
42nd Street and Park Avenue

Stay real,
The Real Jewels Team

PS: Hit us up on Facebook and Twitter if you're planning on coming to the EcoLux Boutique...and make sure to say hello!  And HAPPY EARTH DAY (it's today!)!!!!

Monday, April 5, 2010

Celebrate Earth Day in Eco Style!



Hey trendy girl, don't be so sad that fashion week is over!

The GreenShows Eco Fashion Week is going to turn that frown upside down with the launch of the ecoLUX Pop-Up Boutique in conjunction with Earth Day's 40th Anniversary -- April 19th-24th, 2010!

This totally exclusive boutique will feature sustainable designs from fashion and accessories designers around the world!  Oh, and guess who is one of those designers?  That's right, us!!

Stop by New York City's Grand Central Terminal - Vanderbilt Hall starting this coming Monday, April 19th to see, touch, feel, try on, and fall in love with our 100% recycled, fair trade Real Jewels collections!

While we know our fabulous green earrings, necklaces, rings, and bracelets will surely catch your eye, we'd like to give kudos to these other trendsetters who have gone green and will be sharing our limelight: Samantha Pleet, Ajna Collection, Allison Parris, STUDY by Tara St James, deux fm, c. Marchuska, Auralis Herrero Lugo, Willian, Joann Berman, .tomate d'epingles., DLC Brooklyn, Wired and more!!

With so much eco friendly cutting-edge fashion and Real Jewels accessories in one room...this event is not something you are going to want to miss!!

Oh, and, if you want a fresh face to go with all the new Real Jewels you pick up, Dex New York Cosmetics will also be on-site offering complimentary consultations and makeovers!

And, if trying on so many gorgeous recycled Real Jewels pieces whets your appetite the way it does ours, Sambazon will keep the tummy groans to a minimum with free sustainable and certified organic acai smoothies and juice!

The only bad news we can think of is that it's not April 19th yet..'cause we find it pretty hard waiting for what's sure to be an amazing eco event in honor of Mother Earth!

THE DEETS:
The GreenShows EcoLux boutique
(part of Earth Day New Work)
Monday, April 19th-Saturday, April 24th, 2010
10AM-7PM
Grand Central Station's Vanderbilt Hall
42nd Street and Park Avenue

We'd say "we hope to see you there," but with this line-up, we have no doubts in our mind.

See you at the Real Jewels display! 

Stay real,
The Real Jewels Team 

PS: RJ would like to give a shout out to Jen Pleasant over at http://showthelove.com/who has been keeping us on her greendar!  Check out her site today! :o)

Thursday, March 25, 2010

Make an Eco Statement!




Been scratching your head trying to figure out what to get your daughter for her Sweet 16?

Spending late nights brainstorming what to buy your grad?

Tired of surfing the web to get an idea for a wedding attendant gift?

Fingers sore from paging through magazines for something that would delight Mom this Mother's Day?

Have no fear, Real Jewels eco friendly jewelry is here...and we've brought our best-selling recycled sterling silver and gold initial pendants with us!

Our small single initial pendants in sterling silver ($75) are in stock at all times, but we encourage you to be creative!

Here are some descriptions of special orders we've just made...

- A beautiful large Real Me sterling silver initial pendant for a customer with two children -- the first initial of each child's name flanks the middle initial which is the first initial of the family's last name! ($125)

- A necklace for a Mother's birthday with three of the smaller sterling silver initial pendants ($75 each) to represent each of her three children!

But, we can create whatever kind of green gift you'd like! Special dates can also be made into disks to represent a wedding anniversary, birth of a child, graduation from high school or college, or anything that might be significant to the wearer!

Please allow 2 weeks for all special orders and remember that small single initial pendants in sterling silver ($75) are in stock at all times and should ship 24 hours after you place your order!



The only thing better than a gift that's beautiful is a gift that's beautiful, thoughtful, and responsible!


Challenge your imagination and create your perfect Real Jewels green gift today at http://www.real-jewels.com!

Stay real,
The Real Jewels team

Thursday, March 18, 2010

Here Comes the [Green] Bride...

Spring is blooming and love is in the air...

Here at Real Jewels headquarters, we're getting ready for one of our favorite times of the year...wedding season!

Whether you're a glam bride or a laid back bride, green jewelry will be an important part of your special day...for you and the entire bridal party!

Any piece from our eco friendly REAL ME collection makes an amazing gift to say thank you to your wonderful bridesmaids...and with prices as low at $75, your wallet will thank you, too!



Need a little something precious for your flower girl?  Try the petite pearl necklace (only $34)!  After all, you're never too young to start a green lifestyle!  

And, of course, you can't entry matrimony bare...get a pair of Blossom Pearl Earrings for yourself!  Hey, like the old saying goes, you do need something new!


Now work that aisle like a runway, Green Bride!

Stay real,
The Real Jewels Team

Friday, March 12, 2010

Cool Moms Picked Us!

Mother Earth, Meet Mother...

Below article from http://www.coolmompicks.com:

Most people imagine Mother Earth being all Birkenstocky and granola eating, but me? I think Mother Earth has got it going on. And if she wore earrings, she might very well be wearing the Real Light collection from Real Jewels, a company with a conscience that designs jewelry to have minimal impact on the environment, while having maximum impact on the wearer.

The light, airy designs are made from recycled sterling silver, and gold to protect Mother Earth's precious resources, and the 18-karat gold plating is completely nickel-free. Even the gemstones in the Real Gems collection are all fair-trade, including conflict-free diamonds. 

There's a big range of prices -- some pieces are under $40, some over $400, so chances are you can find something that you love at a price you can deal with. With Earth Day coming up on April 22nd, besides Mother Earth, I can think of at least one other mother who might love a pair of dangle-y new earrings. I'll give you a hint, Honey: It rhymes with "shme."--Betsy 

Check out the recycled gold and silver Real Light collection, the fair-trade precious stoneReal Gems collection, and other lines of eco-friendly, totally gorgeous jewelry at Real Jewels.


Stay real,
The Real Jewels Team