Ahoy matey!
Real Jewels has been out at sea, dreaming up a way to help fashion and the planet in unison. And now, we are so very proud to introduce our SOS (Save Our Shores) Collection, our personal effort to save the Gulf Coast’s communities and environment from the long-term devastating impacts of the BP oil spill.
Real Jewels will be donating 100% of the profit of sales from our new SOS green jewelry collection to the Save Our Gulf, an initiative by Waterkeeper Alliance whose vast knowledge of the marshes, wetlands, beaches, and inner-coastal waters make them invaluable first responders.
The SOS Collection features the iconic symbol of the Gulf disaster – the pelican - transformed into gorgeous (and 100% recycled) sterling silver charm. You can float away with this lovely creature on a sterling silver necklace $85!
Because you’re reading our blog, we’re guessing you know that showing respect for the environment isn’t merely a trendy tactic for Real Jewels. Doing good by the environment and by the people who craft our pieces is kind of the Real Jewels M.O. Since the company’s start in 2009, Real Jewels has been making pieces exclusively out of 100% recycled precious metals, alleviating the need for irresponsible and dirty mining practices. Each Real Jewels piece is also embellished with a signature fair trade, natural green Peridot Tag, your assurance that the piece your are wearing has been made in a responsible manner.
So, what are you waiting for? Surf over to http://www.real-jewels.com and help Save the Gulf! Wearing a piece from the SOS Collection shows that you care, and, because the entire collection is made in a responsible, sustainable manner in New York City, you can feel good about doing your part to help save the environment in more ways than one!
Stay real,
The Real Jewels Team
