Monday, February 22, 2010

FASHION WEEK GOES GREEN (with some help from us!)


Exciting news, Real Jewels fans!  On Monday, February 15th, we had our first press event during New York City’s world famous FASHION WEEK!

It was an amazing debut and we thank everyone who came out to be dazzled by our eco-jewelry.

Check out the pics below!




In the past few weeks, we’ve been talking about NO DIRTY GOLD and the fact that we’ve taken the NO DIRTY GOLD pledge, but, really, what does that mean?

Well, in short, we pledged to work towards sourcing precious metals that would not make them complicit in the destructive impacts of mining.

This commitment means working to ensure that our suppliers of precious metals use RESPONSIBLE practices including:

-respecting basic human rights as outlined in international conventions and laws;

-obtaining the free, prior, and informed consent (FPIC) of affected communities;

-respecting workers’ rights and labor standards, including safe working conditions;

-not operating in areas of armed of militarized conflict;

-not forcing communities off their lands;

-not dumping mine waste into oceans, rivers, lakes, or streams;

-not operating in protected areas, fragile ecosystems, or other areas of high conservation or ecological value;

-not contaminating water, soil, or air with sulfuric acid drainage or other toxic chemicals;

-covering all costs of closing down and cleaning up mine sites;

-allowing independent verification of practices. 

In addition, we also committed to auditing our current sources, to inform our suppliers of this Golden Rules sourcing commitment, and to increase recycled content in our products.

Sounds like a big commitment, huh?

Absolutely!  But we owe it to the Earth, to the people making the jewelry, and to you, the responsible customers who have chosen to wear green jewelry! 

And…just to give you that extra little bit of assurance that your jewelry has been made in a responsible manner, Real Jewels eco jewelry comes with our signature Peridot tag.   No one else has one!  I mean, after all, we did receive an A rating for our responsible practices so why not brag with a tag? 

When you see our Peridot tag, you know your jewelry has been created in a responsible manner. Fair trade, recycled precious metals, now that’s Green Jewelry! So when you are looking for sterling silver jewelry or gold jewelry and you want it to be green, think Real Jewels! 

‘Cause really, why would anyone want to hurt another human being or Mother Earth for the sake of jewelry? 

Need more reason to shop REAL?  Well, our mailers are made from 100% recycled post consumer product...so are our gift boxes and envelopes!  And oh yeah, we use soy-based inks as well!

Listen, we know our product is good...but we want EVERYONE to know it's good!

Spread the word on GREEN -- tell your friends about Real Jewels via our Tell A Friend feature at REAL-JEWELS.COM and you'll get 10% off your first Real Jewels online order!  With free shipping on top of that, how can you say no?


REAL JEWELS. BEAUTIFUL. SUSTAINABLE . REAL.

 

Stay real,

 

The Real Jewels Team


Friday, February 12, 2010

We have many great loves...

our customers, our jewelry...and, of course, the planet!

Any company can talk about how they're eco-friendly and green, but how many actually have the ratings and press to back those claims up?

Not to boast, but Real Jewels is one of only two US companies that received an 'A' rating from Earthworks No Dirty Gold NGO in Washington, DC.

Check out our amazingly positive press in National Jeweler Magazine!

We worked hard for that 'A' rating and we're proud of it!  

But, guess what?  You should be proud of yourself, too!  You're a responsible shopper and you deserve some bragging rights for choosing fair trade pieces with no green washing!  To help you out with that, all our jewelry comes with the signature fair trade peridot as your assurance that the jewelry with which your adorn your figure has been made in a responsible manner.

It's important to us to make a commitment to you and to the jewelry industry!

To commit to these values, we've taken the NO DIRTY GOLD pledge, we contribute to The Madison Dialogue, and we're a member of Green America!

How's that for some seriously ecological credentials?

Have a beautiful Valentine's Day!

Stay real,
The Real Jewels Team



Monday, February 1, 2010

Valentine's Day? OK!

Love is a promise, love is a souvenir, once given never forgotten, never let it disappear.
-John Lennon

Love our website, but wanna see Real Jewels in print?  Your wish has been granted -- look for Real Jewels in OK! Magazine's Valentine's Day guide on newsstands tomorrow!

Speaking of Valentine's Day, you have less than two weeks to find something that special for that special someone!  Thank goodness we thought ahead to make some beautiful, Earth friendly pieces:

Mini Heart Disk Pendant made of 100% recycled sterling silver $38
Matching earrings (not shown) $42



Solid Heart Pendant on chain made of 100% recycled sterling silver $70


Looking for something else?  Well then you'll have to check out REAL-JEWELS.COM to see our entire collection of responsibly made jewelry!

Remember, no matter who your Valentine is this February 14th, don't forget to love the planet by shopping responsibly, too!

Real Jewels.  Beautiful.  Responsible.  Real.

Stay real,
The Real Jewels Team