We here at Real Jewels are so proud to be among only 12 jewelry retailers who have pledged support for permanently protecting Alaska's Bristol Bay watershed from large-scale metal mining, including the controversial Pebble Mine.
When local Alaskans interested in protecting Bristol Bay's salmon fishery (the world's largest remaining wild sockeye salmon fishery and the source of roughly 50 percent of the world's commercial supply of sockeye salmon) asked jewelers to not buy gold from the Pebble Mine, we simply had to agree!
After all, the proposed mine at the headwaters of Bristol Bay is projected to be the largest in North America and would generate billions of tons of mine waste (gross!). How could we support a mine that would industrialize important salmon habitat? It just didn't seem right.
We hope you think about national treasures like Bristol Bay when you buy jewelry. No matter how beautiful something may look, if people or the planet were harmed to create it, how beautiful can you feel while wearing it?
That's why we are so proud to make eco friendly pieces that look amazing and can be worn with a clean conscience...we owe it to the people, to the planet, and to our loyal, responsible customers like you!!
Inspired to come and support green, trendsetting companies like us?
Just a reminder that the EcoLux Boutique is happening RIGHT NOW through April 24th!
THE DEETS:
The GreenShows EcoLux boutique
(part of Earth Day New Work)
Monday, April 19th-Saturday, April 24th, 2010
10AM-7PM
Grand Central Station's Vanderbilt Hall
42nd Street and Park Avenue
Stay real,
The Real Jewels Team
PS: Hit us up on Facebook and Twitter if you're planning on coming to the EcoLux Boutique...and make sure to say hello! And HAPPY EARTH DAY (it's today!)!!!!